What We Do
Solutions To Empower Our Clients
Identified by the depth, creativity & authenticity of our approach, we seek to deliver agile yet powerful solutions to meet our clients’ needs.
Interim & Executive Management Consulting
From our offices in New York and London, BK Advisory Group works with a select group of private clients, providing strategic insight, market context and hands-on support to senior management in the delivery of their corporate strategy, global sourcing & growth initiatives. We put you in control of your organization’s growth & development. Growth can be a tough business. We believe that a systematic approach to communications strategy, lead development and sales – delivers a more powerful solution, bar none.
Executive & Sales Team Delivery
With convenience and confidence, we can source turnkey leadership executives and experienced sales representatives on a project or ongoing basis. With the benefit of our systematic research & outreach processes, your front-line team can be exponentially more effective in the marketplace. If you need additional help – temporarily or permanently – we can help you find & field the people you need.
Impact Communications
Getting noticed is half the challenge. Selling is the other half. We address both.
Understanding the marketplace and what it takes to get noticed is not so easy. But differentiation is critical to success. We look at both issues to determine the right message and the right path to market – to get our clients noticed. We call it Impact Communications because we know how to get beyond the “blah-blah”, to the “ah-hah”. When your audience finds the connection, good things start to happen.
Lead Generation
We help you generate targeted business leads, new client and customers
Time is money. A pipeline of current and future business is critical to success. We help you develop and manage the pipeline process systematically. Some may rely on their “lucky penny” – we think a rock-solid outreach process, combined with personalized messaging wins. On your behalf we systematically deliver a large volume of highly personalized, targeted and “subtle” marketing messages using social media platforms such as LinkedIn and traditional email delivery platforms.
Research On-Demand
Research trumps guesswork, every time. We take the guesswork out of your marketing & sales process.
Our team of highly-qualified, on-demand researchers are skilled in narrowing the field of inquiry to support more focused campaigning. You have a great idea – but your not sure how to communicate it or where to start? Let us help you define, identify and quantify your audience potential.
Event Marketing
We can help you attract attendees, sponsors & exhibitors to your conference, event or webinar. For event or conference marketing we do two things to save you time, money:
- On your behalf we systematically deliver a high volume of personalized, targeted conference marketing messages delivered directly to potential attendees, sponsor and exhibitors using social media platforms & traditional email delivery platforms.
- Together, we can create event or community-specific “social groups” on social media platforms – then systematically and pro-actively promote your group by delivering a high volume of personalized group invitations.
Social Media Marketing
In the online and social media world your visible presence is a major catalyst for success or failure. It’s essential to be ready, look the part and provide clear differentiation from your competition.
We can help you stand out & succeed in one or more of many ways:
- Makeover your social media profiles such as LinkedIn
- Identify & join the right online groups and communities
- Research existing connections, then proactively grow your network
- Ghost-write blogs that will build your online credibility
- Makeover your business website
- Makeover marketing collateral